Why We Work with Doctors From Travis:My dad was a solo practitioner dermatologist and my mother, his office manager. Growing up, I did many of the odd jobs in the office. For our family, the family business was medicine and it was natural for me to gain an insider’s perspective of the business side of medicine. I understand your unique challenges. A few examples: (a) dropping reimbursements – I first realized this in the 90’s when I was imputing payer reimbursement rates for each procedure code in my parents billing system and saw them going down every year; (b) an accidental needle prick – as a young boy I personally lost sleep when my dad accidentally pricked himself after giving a patient a shot; (c) considerations of using a new medication or procedure – this was literally our dinnertime conversation.I certainly don’t know all that you’ve been through to get where you are in your career. What I do know, I very much respect: all your work, your experiences, what you’ve witnessed, and also your call to serve.